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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
René Roussel was a French poster artist active during the dynamic postwar era, a time when graphic design played a vital role in revitalizing tourism and cultural identity throughout France. His work exemplifies the mid-century approach that emphasized clarity, accessibility, and a strong sense of place, making destinations instantly recognizable and inviting.
Roussel, like many of his contemporaries, distilled architecture and landscape into striking, approachable forms designed for public enjoyment. His posters not only promoted travel but also contributed to the visual language that defined modern French heritage, resonating today as timeless vintage art.
The Artwork
This Cheverny poster highlights the renowned Château de Cheverny, a jewel of the Loire Valley and a symbol of French aristocratic tradition. Created in the early 1950s, such travel posters encouraged exploration of regional landmarks, supporting the postwar revival of domestic tourism and shaping perceptions of France as both historic and welcoming.
The poster transforms the château into an emblem of elegance and continuity, inviting viewers to discover the cultural richness of the Loire. Its imagery aligns with the storytelling tradition found in vintage advertising posters and captures the spirit of mid-century travel campaigns.
Style & Characteristics
The composition centers on the château, rendered as a clean, geometric silhouette with crisp outlines and broad, flat areas of color. The building appears in soft beige and cream tones, contrasted against a vivid blue sky that evokes openness and tranquility. Black lines define architectural details, while accents of yellow and orange add warmth and vibrancy to the scene.
This harmonious palette and streamlined design reflect the optimistic mood of 1950s French poster art. The decorative yet readable style makes it ideal for collectors interested in French travel posters or those drawn to the serene look of blue palette prints.
In Interior Design
The Cheverny poster brings a touch of French elegance to entryways, living rooms, or workspaces, blending travel nostalgia with a calm, modern aesthetic. It pairs beautifully with minimalist decor, French country touches, or a curated gallery wall of landscape and architectural prints.
To complement the artwork, consider beige or neutral walls, natural wood finishes, and accents in deep blue or ochre. A simple mat and slim frame create a refined presentation, especially when combined with ready-to-hang frames for a cohesive interior look.